About The Underground Culinary Tour
In the bestselling tradition of Moneyball, The Underground Culinary Tour is a high-octane, behind-the-scenes narrative about how the restaurant industry, historically run by gut and intuition, is being transformed by the use of data.
Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of experts—chefs and code writers—to create a pioneering software company whose goal was to empower restaurateurs, through the use of data, to elevate and enhance the guest experience. Today, his data gathering programs are used by such renown chefs as Danny Meyer, Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon Ramsay, and countless others.
Mogavero describes such restaurateurs as the New Guard, and their approach to their art and craft is radically different from that of their predecessors. By embracing data and adapting to the new trends of today’s demanding consumers, these innovative chefs and owners do everything more nimbly and efficiently—from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers, making restaurants more popular and profitable than ever before.
Finally, Damian takes readers behind the scenes of his annual, invitation-only culinary tour for top chefs and industry CEOs, showing us how today’s elite restaurants embrace new trends to create unforgettable meals and transform how we eat. From the glittering nightclubs of Las Vegas to a packed seasonal restaurant on the Long Island Sound, from Brennan’s storied, family-run New Orleans dynasty to today’s high-stakes celebrity chef palaces, The Underground Culinary Tour takes readers on an epicurean adventure they won’t soon forget.
I love dining out and I am very passionate about food. What I didn’t know is that the restaurant industry is undergoing a huge revolutionary shift in thinking that is largely invisible to guests. The Underground Culinary Tour reveals the big secret: more than ever a new generation of restaurant operators are relying upon data and technology to deliver a superb guest experience.
Most of the time when my family decides to spend our hard-earned money on eating out, we are looking for an exceptional dining experience! We are looking to share quality time as a family, and to enjoy a great afternoon or evening out for dinner.
We want the level of hospitality to be genuine, welcoming, and seamless like being in my own home. I highly recommend this book to anyone who is thinking about becoming a restaurant owner and if you are a huge fan of great food and fine dining!
This is an intriguing book with hidden insight into the New York restaurant scene, and how they are embracing innovative technology to improve the customer’s experience.Mogavero highlights the success of restaurants that are utilizing metrics to analyze all aspects of their business. When you include great tasting food, this is a recipe for customer satisfaction in the food industry. I received this book from Blogging for Books for this review.