Pinterest has become a more visual friendly social media platform that has appealed to an abundance of creative, fearless group of ambitious bloggers. The artistic and savvy bloggers that have benefited greatly from this visual phenomenon are the mommy bloggers, lifestyle, natural hair, food, travel, beauty, and fashion bloggers. They have found that utilizing Pinterest is a wonderful marketing tool to help monetize their unique blogs and brands at various stages of implementation of Pinterest marketing strategy skill building and techniques, at the same time working on promotion while developing their social media platforms. However, you have to make sure that you are getting the most assets and not a range of liabilities from your Pinterest page. Here I will describe the best seven tips to make the most out of your Pinterest page for your blog or creative business.
Blogging for business
You have converted your Pinterest account from a personal account to a business account where you are able to view Pinterest analytics, impressions, visitors, and page views. You have to make sure that you have filled out your profile and your paragraph is complete with updates, status information, including link to your blog, Facebook page, or any other social media site that you utilize for your blog or creative business. You can post new content such as a blog post or information about an upcoming event. It is important to be as specific and unique as possible, without overwhelming your audience with a surplus amount of promotional pins to your page. It is good to not only promote your blog, but make sure that you show your own personality on Pinterest.
7 Best Tips
1. Take a few minutes to convert a Pinterest personal page to a business page and learn about the analytics and metrics can measure numbers, number of unique users, repins, impressions and visits to your site and content that gets the most repins. Designate boards to represent your blog or business, create boards that are reflective of your blog
2. Strike a balance on Pinterest, curate boards that share information of interest to your target audience and boards that are about your blog. Explore the options of rich pins.
Pinterest has five types of rich pins:
Article pins– include the headline, author, story description and link
Product pins– real -time pricing availability and where to buy
Recipe pins– include ingredients, cooking times and saving tips
Movie pins– include ratings, cast members, and reviews
Place pins– include an address, phone number, and maps
3. Greet Comments respond to the comments and questions users post on your pins immediately after receiving the comments or questions. This will help to create conversation on Pinterest and encourage users to return to your page.
4. Keep your pins inspiring invite others to group boards, copy and paste your url from Instagram directly to Pinterest.
5. Promote your less followed boards, when it comes to pinning boards that get less attention or less followers to boards that have a related theme and more followers. Quote comments from events by using a tool like Quozio to format quotes for easy pinning to your page and boards.
6. Sell on Pinterest with Buyable pins
Pinterest has recently partnered up with Shopify store to sell products with buyable pins. The usage of buyable pins will allow the user to sell products from their blog or creative business.
7. Scheduling your pins
Board booster vs. Tailwind
Board Booster- Set it and forget it
set up pinning to your group boards: You can have two pinning windows and weekends can have a different schedule. Set up campaigning pins a pin on a different schedule. Loop boards get your older pins seen again
Tail wind– $15 a month for 400 pins, the annual plan is $10 a month
Other options for scheduling pins are Buffer, Viraltag, and Ahalogy
If you would like more information on making the most out of your Pinterest Page for your blog or business. I am conducting a power packed workshop in February. Also, I am accepting clients for one on one Pinterest Marketing Coaching strategy Sessions throughout the year.