Mother of the World.net had the divine opportunity to have a fun girl chat with Lisa Price founder of Carol’s Daughter. Lisa Price is the epitome of motherhood, entrepreneurship, tenacity, and the true definition of persistence and women’s empowerment. She’s the ultimate business and beauty icon, we have admired this tenacious, and innovative self made career woman ever since the 1990’s when Price began building her unique collection of beauty products, which expanded into a business and branding empire. Today Price continues to inspire by breaking new ground and consistently honing in on her craft with her most recent Born And Made Campaign #BornAndMade https://www.bornandmade.com As a busy and on demand wife, mother, and entrepreneur working on several different projects. Mother of the World is ridiculously grateful for the opportunity to talk to Lisa Price about her humble beginnings and the impact that she has made on other inspiring women around the globe.
From humble beginnings in her Brooklyn kitchen, Founder of Carol’s Daughter, Inc., Lisa Price transformed her beloved hobby of mixing up fragrances and creams at home into a multi-million dollar beauty empire.
In the early 1990’s, Price began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working in TV production. She added oils to unscented lotions, and began learning the aromatherapeutic and healing properties of the oils.
In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution. She began by selling her homespun beauty products at flea markets, but then had to set up shop in her living room as demand increased. Favorable word-of-mouth spread like wildfire as her customers enjoyed such unique products as Love Butter, Hair Milk, Black Vanilla Hair Smoothie and Lemon
Mint Manicure. Her business continued to grow, aided by the encouragement and assistance of family members and friends.
In August of 1994, Price officially established Carol’s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice. Almost overnight, celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez and Halle Berry became loyal customers.
MW How would you describe your life in a couple of sentences?
LP My life, at times, can feel like a constant juggling act. In addition to running a business I am a mother to three – Forrest, 19, Ennis, 18 and Becca, 9. I am also married to my husband, Gordon, of 24 years and I am a big sister to a large number of siblings. I can feel pulled in many directions at once. But, I prefer what I have to be quiet as I know in all of that “noise” there is always love and I am blessed to be loved.
MW With your intense work schedule how do you manage being a mother of three children, wife, and founder of Carol’s Daughter?
LP I recognize that the balance is an illusion. The balance is sin understanding the juggle and the hustle. Some days I am a great wife and mother. Some days I am a great Founder of a company and then on a few days I do all of that really well at the same time, and I have to be okay with that. We can’t do it all at the same time and do it all well but we can do it well enough.
MW What do you think are the basic needs for healthy hair care for all hair textures, especially for busy moms who need to take more time for self-care?
LP No matter what hair type you have, moisturization is key. I think every person should be doing some kind of deep conditioning treatment on, at a minimum, a monthly basis. Also, steering clear of shampoos with harsh detergents and not shampooing out of habit. Shampoo when you actually need to. All of the above will improve the moisture in your hair, which leads to hair having better elasticity and being stronger.
MW What one word would describe Lisa Price today?
MW How was the Born Made campaign created? What does it mean for women?
LP On each bottle we print “Born In Brooklyn. Made with Love” to honor our roots as the brand was born in Brooklyn and made with love. Where I come from, whose child I am and those in my life who have shaped me, have all led me to become the woman who I am today. With this in mind we wanted to start a movement so others could reveal where they were born and made as well. I want every woman and girl to know she has worth, she is not insignificant in this world. She just needs to understand who she is. That means knowing who you were born and made to be, but then determining where you want to take that knowledge. It can empower you in unexpected ways.
MW You are known for incredible fragrances, lotions, butters, and amazing hair products, what are some of your favorites?
LP I always have a tube of Carol’s Daughter Hand Cream in either Ocean or Almond Cookie in my purse. I also pour out some of my Carol’s Daughter Monoï Body Cream Oil into a travel bottle so that I can moisturizer my arms or legs at any time. I travel quite a bit and I always have my Sacred Tiare Combing Creme in my toiletry bag. It detangles, smoothes frizz and keeps my curls soft and defined. Love it!!! My current fragrance obsession is YSL Black Opium It launched in Paris early last year and I was able to get a bottle while away on a business trip. It is here now and so sexy. I love layering it with vanilla.