About the Author
Daymond John is CEO and Founder of FUBU, a celebrated global lifestyle brand with over $6 billion in sales. He is one of the country’s most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank. He is the author of the instant New York Times bestseller, The Power of Broke, as well as the bestsellers Display of Power and The Brand Within. Daymond has received over 35 awards including the Brandweek Marketer of the Year and Ernst & Young’s New York Entrepreneur of the Year Award. He is CEO of The Shark Group, a premiere consulting firm whose clients range from Fortune 500 companies to new media businesses to celebrities. President Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting entrepreneurship around the world.
About The Power of Broke
The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur’s greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success, fame, and profit.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape,
I honestly could not put this masterful book down, once I had it in my hands! My highlighter developed a mind of its own when reading this awesome and amazing book! I effortlessly turned every page to find a wealth of knowledge on each thought provoking paragraph. Daymond John opened up this enlightening book with, “When you’ve got nothing to lose, you’ve got everything to gain. Sometimes having your back against the wall, leveraging your last dollar, and having a place to go but up, up, if you expect something to happen. Because if you’ve got to succeed to survive, you will. Trust me on this.” This quote resonated with me so much, as I travel through this insane world of entrepreneurship, by being the captain of my own ship. Where the decision totally lies within my grasp, to either sink or swim? or to just set sail on to uncharted waters, and unknown destinations to enhance my unpredictable future.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and only a $40 budget, he had to come with out-of-the box ways to promote his products, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon.Far from being a liability broke can actually be the fuel for success as an entrepreneur, says Daymond. This book is exactly what I need to add to my tool box of motivation to really think moving forward with my business and brand.
Daymond also describes that the power of broke forces you to think more creatively, use your resources, more efficiently, connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with innovative solutions to make a meaningful mark.
I simply adore how Daymond John reveals why starting a business on a limited budget can be an entrepreneurs greatest competitive advantage. I received this book from Blogging for Books for this review.